If you want people to view your video content you need to give them the 'highlights' and run time up front. Then they can click (or not) with confidence, instead of seeing it as a mystery black box ... and moving on.
Read MoreWith the popularity of social media, and the potential of apps, is the age of the website on the wane? I believe a useful, resource-rich website is still a good foundation from which social media and apps can hang off, and point towards.
Read MoreWhen you're too attached to your web content but need to let (some of it) go, focus on user needs and get another opinion.
Read MoreRecently I needed to find some information for a loved one in an immediate crisis. Stress levels and heart rates were high and I needed some good information to help understand what was going on and the best way I could help.
Read MoreHave you ever been swayed by a salesperson saying 'I've got one just like it' when making a purchasing decision? Social proof, or the influence of other people's behaviour on your own, can be used on websites to support the real-life activity and credibility of your organisation. But don't over promise and under deliver.
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