If a child asked you for an ice cream (something that happens a lot in my household!), would you give them one, and then another, and then another 10? Social media algorithms are constantly serving us more of what we want … and it’s not healthy. This approach is not the cause but has been a contributor to divisions in the world.Read More
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Stepping into the shoes of the visitors to your website to understand their ‘key tasks’ will help you improve the user experience of your website.
You only have a few seconds to engage a visitor and help them find the information they are looking for so you need to make them count!Read More
Wellington Girl’s College have launched their new website … and I’m excited!!
I had the pleasure of working with Wellington Girl’s College earlier this year. They were redeveloping their website and my role was to do user research with the school community (to understand their digital communications needs) and make some recommendations for how to present and structure the new website.Read More
If you want people to view your video content you need to give them the 'highlights' and run time up front. Then they can click (or not) with confidence, instead of seeing it as a mystery black box ... and moving on.Read More
With the popularity of social media, and the potential of apps, is the age of the website on the wane? I believe a useful, resource-rich website is still a good foundation from which social media and apps can hang off, and point towards.Read More
Recently I needed to find some information for a loved one in an immediate crisis. Stress levels and heart rates were high and I needed some good information to help understand what was going on and the best way I could help.Read More
Have you ever been swayed by a salesperson saying 'I've got one just like it' when making a purchasing decision? Social proof, or the influence of other people's behaviour on your own, can be used on websites to support the real-life activity and credibility of your organisation. But don't over promise and under deliver.Read More
How can you ensure the design of your website reflects your visitors' needs and organisation's 'personality'? Identify visitor key tasks and key words to describe your personality, include them in your design brief, and use them as criteria to assess the options.Read More
I'm a bit overwhelmed. Overwhelmed with the juggle of work and home stuff. The multitude of TASKS. And they're all constantly running around in my head. Yes, the TASK olympics is going on in my head and it's causing a meltdown!Read More
This post is not about kebabs, or pizza, or fish and chips. It's kind of about housework and a lot about options ... more specifically, making options clear on the small screen version of your website.Read More
I'm speaking at the TechSoup New Zealand conference next week. A prospect which both excites and daunts me. Full of ideas I started on the presentation with a hiss and a roar. I was pretty happy with it when I did a first run through with my partner ... who tore it to pieces ... in a good way.Read More
When you're in a usability frame of mind you notice good and bad user experiences everyday. What if you analyse these? Are there parallels that can help improve your website? ... product? ... service? ... life in general?Read More